Pinnacle Roofing – GENERATIONS OF TRUST BUILT RIGHT HERE AT HOME

Kelowna is a community shaped by the people who live, work, and dream here, the family-led businesses woven through generations, the entrepreneurs who transform challenges into opportunity, and the leaders who show up every day with passion and purpose. In this year’s Faces of Kelowna, we celebrate the businesses and individuals who form the backbone of our region.

Many of the stories in this edition are rooted in family legacies — businesses passed from parent to child, built on craftsmanship, trust, and deep community pride. Others highlight inspiring journeys of reinvention: people who faced adversity, embraced change, and emerged stronger with a renewed sense of purpose. Together, they reflect the resilience and heart that define the Okanagan.

Faces of Kelowna 2026 Magazine – Faces of Roofing

In the heart of the Okanagan, where family businesses help define the local landscape, Pinnacle Roofing Limited has stood the test of time. Established in 2003, the company has built one of the strongest reputations in the region, serving Kelowna, West Kelowna, Penticton, Vernon, and beyond with a commitment to craftsmanship, honesty, and community pride.

This year marks an extraordinary milestone for the team: ten consecutive Gold wins in the Best of Kelowna Awards. For co-owner Greg Portas, the recognition represents more than success. It is a symbol of the trust they have earned from homeowners, builders, and businesses across the valley.

“We’re local guys that have been around for a while,” Aaron shares. “This isn’t just a business; it’s part of our story and part of the community. There are a lot of companies that come and go, but we’ve built something lasting. That’s what
makes us proud.”

From its early beginnings, Pinnacle Roofing has been a true family effort. Co-owner Aaron was one of the company’s first employees, working side by side with his father, who founded the business more than two decades ago.

Known for his precision, work ethic, and deep knowledge of the trade, Aaron’s father built a foundation of trust that the company still stands on today. Now retired, he takes great pride in seeing how his son and the team have continued to innovate, expand, and elevate Pinnacle Roofing while staying true to the values he instilled from day one.

“We’ve always believed in doing things the right way,” says Greg. “That means standing behind our work, taking care of our clients, and treating every roof like it’s our own. We live here, we raise our families here, and we want to make sure the work we do reflects that.”

That local commitment has shaped everything about the company’s approach, from using top-quality materials to maintaining strong relationships with trusted suppliers. One of those partnerships, IKO, has become a cornerstone of their success story. Founded in the 1950s and headquartered in Calgary, IKO is a proudly Canadian, a familyowned business that has become a global leader in roofing and waterproofing products. For over 70 years, IKO has built its reputation on craftsmanship, performance, and innovation—values that align perfectly with Pinnacle Roofing’s own philosophy.

“It’s a really cool Canadian business story,” Aaron says. “IKO is family-owned, and that matters to us. It’s a partnership that makes sense because they care about quality the same way we do. Plus, our clients love knowing their materials are coming from a trusted Canadian company.”

While IKO plays a key role in Pinnacle’s work, the team is quick to acknowledge that they collaborate with many suppliers. Supporting local businesses and maintaining long-term relationships are part of what has kept Pinnacle Roofing at the top of the industry for over 20 years.

Through every project, whether it is a new build, renovation, or commercial installation, the Pinnacle team approaches each roof with a blend of technical expertise and pride of ownership. Their reputation for consistency and care has made them the go-to roofing company for countless homeowners and contractors.

It is not uncommon for clients to return years later, referring friends and family or calling again when they move into a new home. That kind of loyalty does not happen by accident. It is earned, job after job, by showing up, doing the work right, and being there when people need them most.

“At the end of the day, we’re not just putting on shingles,” Aaron reflects. “We’re protecting what matters most to people—their homes, their families, their peace of mind. That’s something we take seriously.”

Pinnacle Roofing shows no signs of slowing down. The next generation is already stepping up, continuing the family tradition of craftsmanship and care. Their story is one of resilience, reputation, and real connection—a reminder that in a fast-changing industry, the companies that last are the ones built on trust. Whether it is through partnerships with respected Canadian brands like IKO or their ongoing commitment to local homeowners and businesses, Pinnacle Roofing continues to raise the bar for quality in the Okanagan.

Because for Aaron, Greg, and the team, success is not just measured in awards. It is measured in the roofs that stand strong, the families they serve, and the legacy they continue to build right here at home.